About
We're the team that answers for your data.
Full Count is a data, analytics, marketing technology implementation and automation consultancy for companies that are done guessing. We get called when the numbers can't be trusted, the data's going to waste, or the dashboards look busy but never answer the question — then we fix it, with your team, not around them.
Why we exist
We exist to solve the problems that stand between people and the freedom they were made for.
Our Vision
We picture a world where work is fun, freedom is real, and everyone gets to serve in their strengths.
How we do this
By empowering business leaders to live in their genius zone by providing them with the right data, insights, and technology to win.
How we play
Hustle
We do what it takes to get the job done — running it out through every inning, not just the first pitch.
Triple Win
Clients, team, and company all win, or we don't play. No lopsided deals.
Real
We give it to you right down the middle, no curveballs. No sugar-coating, no fluff, no bait-and-switch — just real, honest answers, even when they cost us the easy win.
Who we are
Veterans, not rookies.
Full Count is a small, senior team — the people you meet on the first call are the people doing the work. No junior hand-off, no account manager relaying messages, no bench you're quietly paying for.
We've sat in your chair: in-house analysts, marketers, executives, and engineers who've owned the dashboards, carried the number into the meeting, and been on the hook when it was wrong. That's why we answer for both the data and the tech — and can explain either one to whoever's in the room.
We're vendor-neutral by choice: we recommend what actually fits your problem, not what we're partnered to resell. And we use AI to move faster and dig deeper — never to replace the judgment you're actually paying for.
And we look at the whole picture before we add anything — a fix that ignores the rest of the stack usually creates two new problems. More often than not the right move is to take away, not pile on: the healthiest CRM or analytics setup has fewer fields, fewer variables, and fewer moving parts, not more. Simplifying beats complicating, almost every time.
Why all the baseball?
A full count is the whole game in one pitch.
B 3·S 2
A full count is three balls and two strikes — the tensest moment in baseball, and it squeezes both sides of the plate. For the batter, there's nowhere to hide: swing at junk and you're out, watch a good one sail by and you're out, so you'd better know exactly which pitch is worth swinging at. For the pitcher, the pressure is just as real — one more ball is a walk, a free runner on base and a chance for the other team to score. Everyone on the field is dialed in, and there's no room to waste a pitch.
That's the whole idea behind how we work. Most companies are drowning in data and starving for the one number that actually matters. We help you lay off the vanity metrics and swing at what wins — the Moneyball way. (Ask us about on-base percentage sometime.)
And honestly? We love baseball, and we love data — so we built a company where we get to love both at the same time. Fun is one of our values, and the surest way to live a value is to build a company that actually has it.
So yes — the logo is a home plate with a hidden "F" in the negative space, we named the company after a 3-2 count, and no, we're not sorry about all the puns and baseball imagery. When your data finally counts, you'll get it.
Let's talk about your data.
Tell us where it's letting you down. We'll tell you straight whether we can help — and how we'd start.
Let's chat